Think of your brand as a giant wheel with spokes – and your logo in the center, extending itself in part or in whole to secondary branding efforts. We think most great branding starts with a great logo.
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Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
Why Personal Branding Matters
Regardless of your age or professional stage, someone is screening you online. What they find can have major implications for your professional (and personal) well-being.
Building and optimizing new profiles, generating content about you and your work, identifying your goals, building a brand strategy - this can feel overwhelming. But once you’ve established a strong foundation, you’ll have a roadmap to follow, which makes the whole process much more manageable.
The Most Effective Process For Building A Personal Brand
Pillar 1: Building a basic brand
Pillar 2: Building credibility & an audience
Pillar 3: Targeting Opportunities
In today’s competitive job market, a strong personal brand is no longer a "like to have", but a "must have".
The steps in this guide have shown what is your personal brand, how to build your brand. Now that you have a basic understanding of how this works, get started with BrandCocky which takes you through the personal branding process step by step.